Coming Home Magazine

ASK A COMMUNITY MANAGER What Are the Best Amenities To Attract New Residents? ROSE JURCZEWSKI TELLS US WHAT BUYERS ARE LOOKING FOR NOW. Today's buyers are drawn to communities rich in amenities. They want to get out, meet their neighbors, enjoy their surroundings, and have fun close to home. Typically, you'll find that many homebuyers desire communities with these perks: Swimming Pool & Hot Tub A swimming pool with a hot tub provides cool relief during summer and a warm oasis in winter, making it an invigorating and healthy escape year-round. If it makes sense for your community, a pool is a value-add worth the investment. Pond or Small Lake We love the great outdoors in our area! A pond where residents can ride a paddle boat, sit and meditate, or go fishing exponentially increases excitement. An eco-friendly feature that never gets old, a small body of water on community grounds will always keep residents entertained. Amenities are a prime reason many people choose to live in a managed community. In fact, it's estimated that nearly 70 percent of residents in managed associations consider their dues reasonable, given the benefits of community living. Usually maintained by the association, these features offer a way for residents to interact, relax, and stay active. Plus, amenities play a pivotal role in shaping a community's culture and boosting property values, too. As interest in association living rises, communities are eager to attract new residents with highly coveted amenities. We sat down with Rose Jurczewski, CMCA®, AMS®, to learn what accommodations buyers seek. Rose Jurczewski, CMCA®, AMS®, is a portfolio community association manager for Associa Chicagoland. Clubhouse A clubhouse, also known as a community center or village center, serves as a gathering spot for residents. A place to host events, meetings, and social activities, a clubhouse complete with a library or game room is an even better attraction. Just make sure you're equipped with community-wide Wi-Fi so members can fully appreciate the space. Health & Wellness Features Now more than ever, people are calling for amenities that support wellness. Whether it's a gym, walking trail, playground, or multi-use court, these conveniences allow homeowners to get moving, continue healthy habits, and engage with their neighbors. Encourage use with opportunities for fitness classes, personal trainers, and competitions. Communities vary to suit different lifestyles, so the amenities will differ, too. Still, leaders should keep a finger on the pulse of the needs and wants of residents and homebuyers. Tailor your community to accommodate shifting demographics, industry trends, and personal preferences to maintain a competitive edge." 32 COMING HOME MAGAZINE

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